Stromwerk

A bike is bought on detail: range, torque, frame geometry, weight. The site had to carry all of it without turning a first visit into a specification sheet.

Specification without clutter.

Each model opens with the ride it is built for, then goes as deep as the reader wants: full technical specifications, component lists and owner reviews, layered so neither audience is pushed through the other’s version of the page.

The range is organised the way it is shopped, by urban, gravel and e-MTB, and each category opens on the price its entry model starts at. The site runs in German throughout, with the Austrian service and contact details carried on every model page rather than parked on one.

The structure gives visitors room to compare the details and provides a consistent format for additions to the range.