Royal Beverage

A manufacturer with eleven brands has a structural problem before it has a visual one: every line needs room of its own without the catalogue collapsing into a list.

Eleven brands, one shelf.

Each line keeps its own colour and character: RC Cola’s navy, the Refresher flavours, the charge behind Red Rain and Bizon, the fruit in Frostea. The pages holding them stay the same shape. The portfolio reads as one company rather than eleven separate identities sharing a domain.

Production, the company story and the journal sit alongside the catalogue rather than beneath it. The visitor is as often a distributor or a private-label buyer as someone looking for a flavour, and both need the same site to answer them.

Albanian and English run from the same structure, so the home market and the export story are never two different websites kept in step by hand.

A catalogue built to keep growing. New flavours and new lines drop into the structure that is already there, rather than being bolted onto the end of it.