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Doctor Chimney

Design and Web Development

Doctor Chimney LLC repairs chimneys, fireplaces and masonry across North and Central New Jersey. A dozen distinct services, in a trade where what is actually being sold is trust.

Project overview

Doctor Chimney website design — interface detail 1
Doctor Chimney website design — interface detail 2

A service business with a dozen offerings has a search problem and a clarity problem at once: one page listing everything ranks for nothing and answers no one.

Doctor Chimney website design — interface detail 3

Every service, its own page.

Repairs, inspections and sweeping, liners including Thermocrete, caps and dampers, crown repair, re-pointing, waterproofing and oil-to-gas conversion. Each gets a page of its own rather than a line in a list, so a homeowner searching for the one thing they need lands on the page about it.

Credentials carry weight in a trade a homeowner cannot assess for themselves. NCSG membership, the NFPA association and the Thermocrete certification are presented as part of the argument rather than as badges in a footer.

Doctor Chimney website design — interface detail 4
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A gallery of finished work and an FAQ do the job the sales call would otherwise have to: showing the standard, and answering the question before it is asked.

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Built to be found one service at a time, and to be believed once it is.

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What we delivered

  • Service architecture across a dozen offerings
  • A page per service, built to be found
  • Accreditations and partners surfaced
  • Project gallery
  • Blog and FAQ
  • Responsive front-end build