Doctor Chimney
Project overview


A service business with a dozen offerings has a search problem and a clarity problem at once: one page listing everything ranks for nothing and answers no one.

Every service, its own page.
Repairs, inspections and sweeping, liners including Thermocrete, caps and dampers, crown repair, re-pointing, waterproofing and oil-to-gas conversion. Each gets a page of its own rather than a line in a list, so a homeowner searching for the one thing they need lands on the page about it.
Credentials carry weight in a trade a homeowner cannot assess for themselves. NCSG membership, the NFPA association and the Thermocrete certification are presented as part of the argument rather than as badges in a footer.


A gallery of finished work and an FAQ do the job the sales call would otherwise have to: showing the standard, and answering the question before it is asked.

Built to be found one service at a time, and to be believed once it is.

What we delivered
- Service architecture across a dozen offerings
- A page per service, built to be found
- Accreditations and partners surfaced
- Project gallery
- Blog and FAQ
- Responsive front-end build

